TO PUT HEALTHY, HAPPY LIVING WITHIN EVERY ONE’S REACH
Our purpose is to co-create happiness in the lives of our customers.
We understand that happiness is unique to each person, but the universal truth is that it’s a state which is impossible to achieve with an unhealthy body or mind. This is why we’ve made it our mission to provide convenient access to real, nutrient-dense and functional, plant-based foods through our wholesale, retail and online platforms – whilst simultaneously plugging in our social programmes to reach those who cannot afford optimal, healthy nutrition.
Happy. Healthy. human
At NutriVita, we are inspired by a new world where we see ourselves doing four profoundly important things:
+ MAKING nutrient-rich superfoods available to every one – especially children.
+ SHAPING and growing a new breed of humans who value longevity, prioritise health and understand the need to consume more plants.
+ HELPING parents to make better choices about what they are eating, and ultimately about what they’re feeding their children.
+ CREATING a Juice-a-Day mentality and movement that promotes healthy and happy living.
We are humanity positive business who take full accountability for our actions and the impact we have on all our stakeholders. We employ environmentally sustainable practices that support, protect, and give back to the place we draw all our resources from, with gratitude for our beautiful planet Earth.
By consistently delivering on our brand’s promise; staying true to our mission’; and compliant to our processes, we gain credibility, trust and most importantly, our customers’ loyalty.
We are aware that living is an inclusive process and that every life is contributing to ours, and we in turn have to contribute to every other life. To honor this commitment, we contribute 1% of all sales to the provision of nutrient dense meals benefiting the children who need it most.
Connection is good for our health! By reducing anxiety and depression, we can regulate our emotions, feel joy and strengthen our immunity. We believe the spirit of Ubuntu – I am because we are is a vital link in living a happy and healthy life
We use accurate data to provide clear and valuable messaging that educates customers, employees, and the public at large on ways to achieve happy healthy living. Through this we gain authority in the market and reciprocity from our customers and teams.
what makes us unique?
All of our products are free of additives, preservatives, or added sugars, and are produced without using High Pressure Processing (HPP).
We buy direct from farmers and return the juiced pulp to them for organic composting.
Our packaging is BPA-free and recyclable; we also offer a variety of DIY juicing and smoothie options to further reduce the use of plastic bottles, lids and labels.
Our focus on plant-based products is not only good for humans but also the environment; plant-based products produce fewer greenhouse gases and global warming, as well as conserving water.
SOCIAL IMPACT AND EMPOWERMENT
We are not a company with a mission statement; we are a mission with a business that is used as a force for good. Our mission is to make our Real products available to people from all walks of life, both privileged and under-privileged.
What is our promise?
OUR PRODUCTS ARE (AND WILL ALWAYS BE) REAL
✚ FRESH, RAW AND NATURAL
✚ FREE OF ADDED SUGARS & PRESERVATIVES
✚ NO HEAT OR OTHER PASTEURISATION
TOTALLY DELICIOUS AND NUTRITIOUS
Our social and community impact
REAL PEOPLE, REAL PLANET, REAL IMPACT
Through our partnership with the Happy Healthy Human Foundation, we contribute 1% of all sales towards providing nutrient-rich food and beverages to vulnerable and food-insecure communities, with a special focus on children.
A further 3% of our profits are invested in our supplier development programmes, aimed at improving the quality of our Agri-BEE supply chain, which improves the overall nutrient quality of our products and our customer experience.
REAL PRODUCTS, REAL EMPOWERMENT
NutriVita was founded by Maxi-Lee Machado in 2018. She is a true visionary who places a great deal of emphasis on empowering and supporting her team through education, hands- on training and personal development programmes. Her passion and joy are feeding vulnerable children with nutrient-rich food.
- Our organisation is 100% Youth-owned, -managed, and -operated.
- 85% of our team, and all executive management, are women.
- All of our operators are Black youth and employed as participants in the YES4YOUTH employment incentive programme.
- We are a BEE Level 2 Youth-empowered social enterprise.