About NutriVita
Healthy living, made possible for all.
It started in a kitchen.
In 2018, our co-founder Maxi-lee began juicing for her best friend's mother, who'd been diagnosed with a terminal brain tumour. Clean, cold-pressed, real food — made with love and a stubborn belief that good nutrition can change a life. People felt the difference. They wanted more. What began as an act of love became a mission.
Today, NutriVita is a certified South African health-food brand — but that mission hasn't changed: make healthy living possible for all, not just the wealthy.
Real food. No nasties. Ever.
We make frozen smoothie packs, immune boosters, no-sugar juICE lollies and blast-frozen fruit. Everything is 100% plant-based, dairy-free, gluten-free and free from preservatives, additives, colourants and refined sugar. We source from South African farmers and freeze at peak ripeness, so what you blend is as alive as the day it was picked.
More than a brand — a social enterprise
- Jobs for women & youth in our KZN and Cape Town facilities
- Support for small-scale local farmers
- Child nutrition through our Happy Healthy Human NPC
- B-BBEE Level 2, women-owned — so partnering with us strengthens your scorecard too
Certified, and proud of it
ISO 9001 · ISO 22000 · GFSI Food Safety · SANHA Halaal · Proudly South African · B-BBEE Level 2
Meet the founders
Maxi-lee Machado leads business development and is the face of the brand. Xoliswa England runs operations and finance. Two mothers, two wellness warriors, one shared belief: that nourishing food should be within everyone's reach.
"It started as an act of love. Honestly, it still is."
— Maxi & Xoli
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